Van der Kooij is the Melbourne-made avant-garde label to know

“Fashion is art. Don’t forget that.”

Natasha Veenhuizan wanted to lead by example when she began her independent slow fashion label Van der Kooij in 2018. Having an acute awareness of the environmental pitfalls of fast fashion, Natasha placed small-scale local production at the heart of the label’s ethos.

Each garment is hand-finished at its Carlton flagship store and portions of the company’s profits are invested into Australian companies focused on reforestation and restoring biodiversity.

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For more fashion news, shoots, articles and features, head to our Fashion section.
Timelessness is a theme that runs throughout the label’s capsule collections; tiered, statement puff sleeve mini dresses and corset-style bodices are a focal point, with each garment’s unique structure enhanced by the label’s vibrant monochromatic colour offering. Below, Natasha shares how Van der Kooij found authenticity in a fast-moving industry.

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