Sydney label Clover Cutler is embracing ugliness with its small-run designs

“I hope Clover communicates that not everything has to be nice or tasteful to be beautiful.”

Growing up, Hetty Cutler was exposed to fashion design through her mum. But despite learning her way around a sewing machine at an early age, she pursued art before launching her label Clover Cutler.

Still in its infancy, Clover Cutler operates primarily online, offering one-off and small-run designs showcased and sold on Instagram. It’s through social media platforms like Instagram that Hetty keeps an eye on the local design scene and exciting new up-and-comers.

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Clover Cutler pieces are designed to catch attention, even if the initial reaction isn’t positive. And draw you in they do, with the label offering deconstructed garments, pieces with unconventional cut-outs, imperfectly hand-dyed logos and imagery, exposed seams, and mish-mash prints.