Chillhouse Goes Global With New Parisian Location In Galeries Lafayette

When it comes to the entrepreneurial journey, there is something to be said about the importance of creating a 5-year business plan. Turns out, there is also something to be said for trusting the power of serendipity and intuition, in addition to planning.

With a flagship location in Soho and a burgeoning wholesale brand, Chillhouse is strategically expanding on a global level, starting with its recent opening in Paris’ iconic department store, Galeries Lafayette.

Founder, CEO and “Queen of Chill” Cyndi Ramirez-Fulton always had Chillhouse’s international expansion as part of the master plan, but a specific strategy hadn’t been solidified when the opportunity with Galeries Lafayette came about last year.

“Chillhouse never really adhered to some sort of rulebook,” Ramirez-Fulton explains. “I've never said, Let me grab something out of the playbook of startups. That's just not who I am, nor is it how I want to operate. I knew other markets would be a little while away and given that Galeries Lafayette was so keen on supporting us throughout the process, it became a lot easier to digest this launch from a logistics standpoint.”

Consider the fact, this is also coming out of the pandemic, which led to Chillhouse’s pivot of Chill Tips, one of its branded products. Chill Tips and its face and body oil are already part of the brand’s wholesale strategy.

But launching a line of branded products and diversifying one’s product assortment beyond services is one thing — expanding to a whole other continent is another.

Chillhouse first opened its doors in Manhattan’s Lower East Side in 2017, as a café-spa serving as a space to seek some chill in New York City’s hustle. Now, its opening as part of the Wellness Galerie marks Chillhouse’s European debut, offering services such as nail art, manicures and massages, as well as products like its signature Chill Tips and facial tools.

Galeries Lafayette’s Wellness Galerie is a new space housing several wellness brands in a space measuring 32,290 square feet, in what promises to be the largest space devoted to wellness in Europe. Its soft opening took place July 4 while its official kickoff will be in September, perfectly timed with Fashion Month.

“Launching a business in a company and a country that you don’t know all the nuances of when it comes to operating a business, of course, that was the biggest concern we had,” Ramirez-Fulton shares. “However, I felt a lot better knowing that it was a store-in-store. I love the idea of being inside somebody else's domain, so to speak, versus a standalone store in Paris.”

The Wellness Galerie offers a unique, holistic approach to wellness to balance the body and mind, “away from the hustle and bustle of the city” — a mission statement that is perfectly aligned with Chillhouse’s brand ethos.
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After all, the wellness boom that surged since the pandemic isn’t slowing down anytime soon: according to the Global Wellness Institute, the world wellness economy was worth $4.4 trillion as of 2020 and is forecast to reach $7 trillion by 2025.

I spoke with Fulton-Ramirez about translating a brand to another country, how synchronicity played a role in the expansion, the importance of strong intuition as a founder, and why when you bet on yourself, the (chill) house always wins.